Who we are
JM Passive Fire Protection Ltd is the business promoting its passive fire protection services and is responsible for deciding why business contact data is used. Its company number is 10248254 and its registered office is 32 Charnock Road, Liverpool, England, L9 7ET.
HMT Systems Ltd, trading as Altura Systems, operates the outreach campaign for JM Passive Fire Protection. Its company number is 16718934 and its registered office is Flat 3302, 141 Chester Road, Manchester, United Kingdom, M15 4ZJ.
The dedicated sending domain jmpassivefireprotection.co.uk is managed by Altura Systems for this campaign. Questions or privacy requests can be sent to team@alturasystems.co.uk.
The business data we use
We use a limited amount of professional information to identify relevant businesses and the right person to contact. This may include:
- Your name, work email address, job title and employer.
- Public information about your organisation, projects, location or likely service requirements.
- Basic delivery and response records, such as whether an email was sent, bounced, replied to or opted out.
Information may come from public business websites, professional sources and the business data provider Apollo. We do not use sensitive personal data for this outreach.
Why we may contact you
The purpose is to introduce relevant passive fire protection services to corporate businesses that may reasonably need them. The lawful basis is legitimate interests under UK GDPR. Before contact, relevance should be considered against the effect on the individual receiving the email.
This campaign is intended for corporate subscribers. It is not used to email consumers, sole traders or unincorporated partnerships unless a separate lawful basis permits that contact.
We do not use open tracking or link-click tracking for this outreach. Automated tools may help prepare or classify business messages, but they do not make decisions that have legal or similarly significant effects on recipients.
You can stop contact at any time
Reply to any campaign email and ask not to be contacted, or email team@alturasystems.co.uk. Your objection will be respected. We may keep the minimum information needed on a suppression list so that we do not contact you again.
Service providers
We use service providers where needed to research, prepare, send and manage the campaign. These include:
- Apollo for business contact research.
- Smartlead and Google Workspace for sending and receiving campaign emails.
- Supabase and Railway for campaign data storage and processing.
- Anthropic for assisted drafting and reply classification.
Some providers may process data outside the UK. Where UK data protection law requires it, those transfers must be covered by an approved safeguard.
How long we keep information
Prospect information is kept only while it is reasonably needed for the campaign, to respond to a business enquiry, or to meet legal obligations. Records are reviewed and removed when no longer needed. A limited suppression record may be retained for longer so an opt-out continues to be honoured.
Your data protection rights
Depending on the circumstances, you may ask to access, correct, delete or restrict the use of your personal data. You also have an absolute right to object to your data being used for direct marketing.
Contact team@alturasystems.co.uk to exercise a right or raise a concern. You may also complain to the UK Information Commissioner's Office at ico.org.uk.